Short form video Social Influencer Marketing Scripting
YouTube Vertical Live Launch
Role 〰️ Creative Direction
Client 〰️ YouTube Shorts
Region 〰️ US market
Social ads to launch the new streaming option for creators
Goal 〰️ Educate creators on the new streaming format with ads placed in the YouTube Shorts feed by featuring creators using the new features
✦ Reach of 20k users on YouTube
✦ 11k + Likes & over 1k positive comments
Solution 〰️ Create a series of scripts showcasing creators including @lizzy.dances, each video dove into ease of chat, type of content that might work well in a vertical stream and pre-scheduling streams in a bite sized video under a minute. These videos were then featured ads within the YouTube Shorts feed as well as shared on YouTube Creators social on instagram to receptive fans who were excited to try out this new feature. The screens used were purposely abstract to allow this add to be easily localized for other markets or with new creators as the product was added to new regions.
