Email Design System Editorial
YouTube Gaming Newsletters
Role 〰️ Creative Direction
Client 〰️ YouTube Gaming
Region 〰️ North America & Europe
New series of communication to audiences that watch gaming content on YouTube
Goal 〰️ Showcase creators, new games and gaming culture on YouTube with a consistent monthly newsletter
✦ 1 month turnaround to produce template
✦ High satisfaction rate among readers of the newsletter
✦ Low build times for development
✦ Flexibility to pivot for new gaming content last minute
Solution 〰️ Develop a full email template for messaging the types of content featured in games such as release and event calendars, featured channels or videos, and editorial copy style. I lead Creative Direction for copywriting, design to development ensuring that this work was sustainable for our clients to provide and for our team to produce.