Email Design Art Direction Digital Marketing
Google Pay Emails
Role 〰️ Art Direction
Client 〰️ Google Pay
Region 〰️ Global
Email series to educate users about Google Pay
Goal 〰️ Create a series of emails for Google Pay to clearly describe the service in a way that is clear and feels simple immediately after Andriod Pay transitioned to Google Pay.
✦ 50 + emails created
✦ Style guide created for cross promo work
Solution 〰️ Create new illustrations to showcase the user behavior and simplicity of the app services. Visuals were set to be easy to adjust per market by with easy swaps of currency marks and characters if relevant. Many of the messages were curated when users were eligible for new features or interacted with related services.
