App Store overview Product launch Digital Marketing

Visual description of the Google Lens experience in 4 cards as shown in the Google app store

Google Lens App Store

Role 〰️ Creative Lead

Client 〰️ Google

Region 〰️ US market

Show off how the Google Lens app functions before users download the app

Image reading: For those "What is that?" moments, featuring a gold dust day gecko

Goal 〰️ Visualize with static images the key features of Google Lens by showing paired features and text of the app experience

Image reading: See what's popular on menus, featuring a coffee house menu with images of coffee and pastry
Image reading: Explore similar looking items, featuring a retro blue barstool chair

Solution 〰️ A card was dedicated to each key feature with images that showcased the key insights of why that feature is useful in a way that is eye-catching.